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1 advertising influence
рекл. рекламное влияние [воздействие\], влияние [воздействие\] рекламы (эффект, оказываемый рекламой на мнения о товаре (услуге) и потребности целевой аудитории)See: -
2 advertising influence
Реклама: влияние рекламы, рекламное влияние -
3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 influence
1. сущ.1) общ. влияние, действие, воздействиеto act under the influence of smb — действовать под чьим-л. влиянием
They said the president was acting under the influence of the ambassador. — Говорили, что президент действовал под влиянием посла.
We are suffering from the influence of high exchange rate. — Мы страдаем от влияния высокого валютного курса.
Syn:See:2) общ. фактор [источник\] влияния (лицо, объект или условие, оказывающее влияние)See:2. гл.общ. воздействовать, влиять, оказывать влияние [давление\]to be influenced by smth — испытать влияние чего-л.
The decision of the court was not influenced by the speech of the prime minister. — На решение суда не повлияла речь премьер-министра.
The House was influenced in its decision by the gravity of the financial crisis. — На решения палаты оказал влияние серьезный финансовый кризис.
The price of oil has influenced the price of industrial goods. — Цена на нефть повлияла на цены промышленных товаров.
He was accused of trying to influence the select committee. — Его обвинили в попытках повлиять на работу специального комитета.
See: -
5 advertising impact
рекл. сила воздействия рекламы [рекламного воздействия\] (степень влияния на аудиторию рекламного сообщения, рекламной кампании или отдельного средства распространения рекламы)See: -
6 advertising
advertising n ¢1 (activity, profession) publicité f ; a career in advertising une carrière dans la publicité ; to go into advertising entrer dans la publicité ;2 ( advertisements) beer/tobacco advertising la publicité pour la bière/le tabac ; TV/newspaper/roadside advertising la publicité à la TV/dans les journaux/sur les panneaux ; the power of advertising l'influence de la publicité. -
7 ♦ influence
♦ influence /ˈɪnflʊəns/n.1 [uc] influenza, influsso ( anche astron.); ascendente; autorità; credito: to exercise one's influence over (o with) sb., far valere la propria autorità su q.; to have a bad influence on sb., esercitare una cattiva influenza su q.; to wield influence, esercitare l'autorità; a pervasive influence, un influsso dilagante2 persona influente, autorevole; cosa che esercita un influsso: Italy was a major influence during the Renaissance, l'Italia esercitò un grande influsso durante il Rinascimento4 (fis.) influsso● an influence for good, un effetto benefico □ ( slang) to be under the influence, essere sbronzo: (spec. USA) driving under the influence, guida in stato di ubriachezza NOTA D'USO: - influence o flu?-.(to) influence /ˈɪnflʊəns/v. t.1 influenzare; influire su; esercitare un influsso su: Consumers are influenced by advertising, i consumatori sono influenzati dalla pubblicità -
8 subliminal advertising
Mktgadvertising intended to influence an audience subconsciously, especially through images shown very briefly on a movie or television screen -
9 agent
сущ.1) эк., юр. агент, представитель, посредник; поверенный, доверенное лицо, уполномоченный (лицо, получившее право действовать от имени и по поручению другого лица (принципала, доверителя) за определенное вознаграждение)ATTRIBUTES: accredited 1) б), authorized 1) б), captive 1. 4) б), commercial 1. 1) б), diplomatic 1) б), economic 1) б), exclusive 1. 2) а), executive 2. 1) а), foreign 1) б), independent 1) б), local 1. 1) б), official 2. 1) а), paid 2. 2) а), part-time 1. 1) б), registered 1) б)
COMBS:
agent for the purchase of wheat — агент по покупке [закупкам\] пшеницы
See:accredited agent, acquisition agent, advance agent, advertising agent, Agent General, Agent-General, agent's agent, area agent, authorized agent, author's agent, bargaining agent, booking agent, break-bulk agent, business agent, buying agent, calculating agent, captive agent, cargo agent 1), cash field agent, change agent 2), chartered agent, claim agent, claims agent, clearance agent, clearing agent, closing agent, coagent, co-agent, collecting agent, collection agent, combined agent, commercial agent, commission agent, consular agent, county agent, custom house agent, customs agent, customs clearance agent, customs clearing agent, customs house agent, debit agent, del credere agent, diplomatic agent, disbursing agent, dual agent, economic agent, employment agent, enrolled agent, escrow agent, estate agent, excess and surplus lines agent, excess line agent, excess lines agent, exclusive agent, executive agent, export agent, export sales agent, FBI agent, fiscal agent, foreign agent, foreign sales agent, forwarding agent, free agent, freight agent, general agent, geophysical prospecting permit agent, government agent, governmental agent, grain-elevator agent, handling agent, health agent, health care agent, home service agent, import agent, indent agent, independent agent, influence agent, innocent agent, insurance agent, insurance claim agent, insurance claims agent, insurance sales agents, joint agent, leasing agent, letting agent, life agent, limited agent, listing agent, literary agent, livestock commission agent, Lloyd's agent, managing agent, manufacturer's agent, member's agent, mercantile agent, merchandise agent, non-exclusive agent, outside property agent, patent agent, paying agent, permit agent, personal agent, placement agent, private agent, property agent, public agent, publicity agent, purchase agent, purchasing agent, rational agent, real estate agent, 1), redemption agent, reinsurance agent, revenue agent, right-of-way agent, right-of-way claims agent, sales agent, selling agent, settlement agent, share transfer agent, ship agent, shipping agent, shipping and forwarding agent, ship's agent, single agent, sole agent, soliciting agent, special agent, stocking agent, subagent, sub-agent, supply agent, surplus line agent, surplus lines agent, surplus-property disposal agent, talent agent, tied agent, transfer agent, traveling agent, travelling agent, underwriting agent, viatical agent, viatical settlement agent, vicarious agent, agent bank, agent commission, agent provocateur, agent's authority, agent's commission, agent's contract, agent's lien, agent of influence, agent of management, agent of record, agent of socialization, agent's duties to principal, agents' errors and omissions insurance, members' agent pooling arrangement, multiprincipal-agent, principal-agent problem, principal-agent relationship, principal-agent theory, property and casualty agent, sale by agent, agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C. 1. 3), agents and appraisers, N.E.C. 1. 5), agents and appraisers, N.E.C., agents and appraisers, N.E.C. 1. 3) а), agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C., agents and appraisers, N.E.C. 1. 4) в)2) общ. действующая сила, фактор, средствоSee:3) общ., мн. агентура, агентствоSee:4) тех. вещество, агент; реактив, реагентATTRIBUTES:
bonding agent — связующий материал, связующее вещество, связующий агент
chemical agent — химическое вещество, реактив, реагент, химический агент
See:5) комп. агент, агент-программа (программа на компьютере-клиенте, предназначенная для автономного выполнения заранее запрограммированных функций; обычно речь идет о программах, предназначенных для сбора и индексирования информации в интернете)See:2)6) гос. упр. агент, сотрудник агентства ( чаще о работающих в секретных разведывательных службах)ATTRIBUTES:
See:
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agent; Ag; Agt агент: 1) лицо, получившее право действовать от имени и по поручению принципала (клиента) за определенное вознаграждение; см. Register of Agents; 2) посредник; 3) страховой агент: независимый агент, который подбирает для клиента лучшую страховку путем анализа условий разных фирм (independent agent); также представитель страховой фирмы, который продает ее полисы (direct writer).* * *агент; представитель. Лицо, принимающее решения в тандеме агент-доверитель . A person or entity authorized to act on behalf of another party. While a person can act on his own, a corporation can only act through its agents. Словарь экономических терминов .* * *лицо, которое делает те или иные предложения от имени страховой компании в области бизнеса и получает комиссию за каждый подписанный полис-----Ценные бумаги/Биржевая деятельностьпосредник, вступающий в сделку как комиссионер, а не как принципал, не принимающий на себя никакого финансового риска по сделке (весь риск - возможность банкротства его клиента) и получающий комиссионные за оказанные им услуги-----лицо, уполномоченное другим лицом действовать от его имени, например, заключить контракт между партнером и третьей стороной; если агент сообщает третьей стороне имя своего патрона, он, как правило, не несет ответственности по контрактным обязательствам -
10 effect
ɪˈfekt
1. сущ.
1) результат, следствие Nature begins from causes, and thence descends to effects. ≈ Природа начинается с причин, а затем переходит к следствиям. have effect produce an effect of no effect to no effect without effect cause and effect law of effect Syn: result, consequence
2) а) действие, влияние;
воздействие to have a profound effect on smth. ≈ глубокое влиять на что-л. to negate, nullify the effect ≈ нейтрализовать воздействие to sleep off the effect ≈ снять эффект с помощью сна adverse effect ≈ обратный эффект beneficial effect, salutary effect ≈ благоприятное воздействие calculated effect ≈ спецэффект deleterious, harmful effect ≈ вредное воздействие desired effect ≈ желаемый эффект dramatic effect ≈ драматический эффект hypnotic effect ≈ гипнотическое воздействие limited effect ≈ ограниченное воздействие marginal effect ≈ незначительный эффект minimal effect ≈ минимальное воздействие heighten an effect feel an effect take effect accompanying effects domino effect greenhouse effect placebo effect ripple effect side effects Syn: efficacy, influence б) действие, сила put into effect bring to effect carry into effect give effect to in effect go into effect come into effect with effect from Syn: operation в) эффективность, результативность A law was made but it had little effect. ≈ Был принят закон, но эффективность его была низкая. Syn: efficacy г) тех. производительность - useful effect
3) а) намерение, цель;
содержание, смысл to this effect Syn: purport, drift, tenor б) впечатление, эффект do for effect general effect calculated for effect Syn: impression в) мн.;
театр., кино звуковые эффекты sound effects special effects Syn: contrivance г) эффект, наблюдаемое явление природы Doppler effect Vavilov-Cherenkov effect
4) а) мн. юр. движимое (в частности, личное) имущество no effects leave no effects sale of household effects personal effect Syn: belonging
2) б) денежные средства Syn: money
2. гл.
1) осуществлять, совершать, выполнять (обычно подразумевается преодоление каких-л. препятствий) The most skilful chemists have hitherto failed to effect such decomposition. ≈ Даже наиболее одаренным химикам не удавалось до сих пор произвести такое разложение. I'll cross the Sea to effect this marriage. ≈ Чтобы заключить этот брак, я переплыву море( Шекспир, "Генрих VI", часть 3, акт 2, сцена
4) The earliest purchases are effected in immediate proximity to the mines. ≈ Наиболее ранние закупки производятся в непосредственной близости от шахт. effect an insurance policy effect payment Syn: bring about, accomplish
2) а) делать, изготовлять, производить б) редк. архаич. строить The Lighthouse happily effected by Mr. Rudyerd. ≈ Маяк, успешно возведенный мистером Редьярдом. ∙ Syn: cause, produce, realize, fulfil, carry out Ant: destroy, deter, hinder, prevent, stop результат, следствие - cause and * причина и следствие - *s of war последствия войны - beneficial * положительное воздействие - salutary * благотворное влияние - long-range *s долгосрочные последствия - worries have a bad * on the nervous system неприятности плохо действуют на нервную систему - he began to feel the evil *s of drinking он начал ощущать пагубные /зловещие/ последствия пьянства - of no *, to no *, without * безрезультатно, безрезультатный - to have /to take/ * дать( желаемый) результат;
подействовать - the medicine has had no * on her symptoms лекарство не сняло симптомов болезни цель, намерение - to this * для этого, для этой цели - to no * бесцельно смысл, сущность, существо (дела) ;
содержание - in * в сущности;
по существу, фактически - his poetry was, in *, his life по существу /по сути дела/ поэзия была его жизнью действие, воздействие, влияние - flutter * (специальное) вибрация, дрожание - the * of light действие света;
(фотографическое) актинический эффект - to exercise * оказывать воздействие - the * of environmen' upon man's life вдияние окружающей среды на жизнь человека действие, действенность;
сила - binding * (дипломатическое) обязательная сила - lack of * (юридическое) недействительность - to take * вступать в силу - with * from... вступающий в силу с... - to be in effect действовать, быть действительным( о законе, соглашении и т п) осуществление, выполнение - to give * to приводить в действие( закон) - to put/to bring, to carry/into/to/ * осуществлять, проводить в жизнь, выполнять - in order to give * to the decisions of the Security Council для осуществления решений Совета Безопасности - to give practical * to an idea осуществить замысел эффект, впечатление - for * для (внешнего) эффекта, напоказ;
чтобы произвести впечатление - general * общее впечатление - the speech did not fail to have its * on the audience как и ожидалось, речь произвела впечатление на аудиторию pl (кинематографический) звуковое сопровождение кинофильма (кроме речи и музыки) ;
шум - special * специальные эффекты (дождь, снег, туман, пожар и т п) - *s track фонограмма шумов (военное) огневое воздействие, убойность( техническое) полезный эффект, производительность (машины) > to the * that... в том смысле, что...;
следующего содержания... > there is considerable authority to the * that многие компетентные люди полагают, что... > the answer was to the * that... они ответили (в том смысле), что... > the letter was to the following * содержание письма сводилось к следующему > he said he did not care, or words to that * он сказал, что ему все равно или что-то в этом роде осуществлять;
совершать;
выполнять;
проводить( в жизнь) ;
производить - to * the will of citizens осуществлять волю граждан - to * a settlement of a dispute добиться урегулирования спора - their transition to automation was *ed last year их переход на автоматику был проведен в прошлом году - the admission of membership in the U N will be *ed by a desigion... прием в члены ООН производится постановлением... - to payment( финансовое) производить платеж заключать, оформлять( сделку и т. п.) - to * a marriage заключить брак - to * a policy( of insurance) застраховаться, приобрести сираховой полис advertising ~ воздействие рекламы advertising ~ эффект рекламы ~ действие, влияние;
воздействие;
the effect of light on plants действие света на растения;
argument has no effect on him убеждение на него никак не действует beneficial ~ благоприятное воздействие binding ~ обязательное действие binding ~ обязывающее действие to bring to ~, to give ~ to, to carry (или to put) into ~ осуществлять, приводить в исполнение, проводить в жизнь ~ эффект, впечатление;
general effect общее впечатление;
calculated for effect рассчитанный на эффект carrying into ~ ввод в действие carrying into ~ вступление в силу ~ следствие, результат;
cause and effect причина и следствие clustering ~ вчт. образование кластеров collateral ~ побочное воздействие collateral ~ побочный эффект combined ~ комбинированный эффект combined ~ совместный эффект coming into ~ вступление в действие coming into ~ вступление в силу communication ~ рекл. эффект взаимопонимания consequent ~ последствие counterbalance the ~ нейтрализовать действие crowding-out ~ полит.эк. эффект вытеснения deflationary ~ дефляционный эффект degrading ~ вчт. эффект ухудшения delaying ~ задерживающий эффект delaying ~ замедляющее воздействие deterrent ~ сдерживающий эффект to do (smth.) for ~ делать (что-л.), чтобы произвести впечатление, пустить пыль в глаза edge ~ вчт. краевой эффект effect влияние, последствие, эффект, действие, сила ~ влияние ~ воздействие ~ выполнять ~ действенность ~ действие, сила;
to go (или to come) into effect, to take effect вступать в силу (о законе, постановлении, правиле и т. п.) ~ действие, влияние;
воздействие;
the effect of light on plants действие света на растения;
argument has no effect on him убеждение на него никак не действует ~ заключать ~ pl театр., кино звуковые эффекты ~ pl имущество, пожитки;
sale of household effects распродажа домашних вещей;
to leave no effects умереть ничего не оставив наследникам ~ исполнение ~ осуществлять, совершать, заключать (договор) ~ осуществлять ~ оформлять ~ тех. полезный эффект, производительность (машины) ~ предпринимать ~ причинять ~ производить;
выполнять, совершать;
осуществлять;
to effect a change in a plan произвести изменение в плане;
to effect an insurance policy застраховать ~ производить (платеж) ~ результат ~ сила ~ следствие, результат;
cause and effect причина и следствие ~ следствие, результат ~ следствие ~ содержание;
the letter was to the following effect письмо было следующего содержания ~ содержание, существо ~ цель, намерение;
to this effect для этой цели;
в этом смысле ~ эффект, впечатление;
general effect общее впечатление;
calculated for effect рассчитанный на эффект ~ эффект ~ юридическое действие ~ производить;
выполнять, совершать;
осуществлять;
to effect a change in a plan произвести изменение в плане;
to effect an insurance policy застраховать ~ производить;
выполнять, совершать;
осуществлять;
to effect a change in a plan произвести изменение в плане;
to effect an insurance policy застраховать ~ of legitimacy законное действие ~ действие, влияние;
воздействие;
the effect of light on plants действие света на растения;
argument has no effect on him убеждение на него никак не действует ~ of validation законное действие failure ~ вчт. последствия отказа feedback ~ вчт. эффект обратной связи field ~ полевой эффект fiscal ~ налог. финансовый результат funnelting ~ эффект суммирования шумов ~ эффект, впечатление;
general effect общее впечатление;
calculated for effect рассчитанный на эффект to bring to ~, to give ~ to, to carry (или to put) into ~ осуществлять, приводить в исполнение, проводить в жизнь give ~ to осуществлять give ~ to приводить в действие give ~ to приводить в исполнение give ~ to проводить в жизнь ~ действие, сила;
to go (или to come) into effect, to take effect вступать в силу (о законе, постановлении, правиле и т. п.) halo ~ рекл. эффект ореола to have ~ иметь желательный результат;
подействовать immediate ~ немедленный эффект in ~ в действительности, в сущности income ~ эффект дохода inflationary ~ инфляционный эффект injurious ~ неблагоприятное воздействие the law goes into ~ soon закон скоро вступит в силу leading ~ эффект опережения ~ pl имущество, пожитки;
sale of household effects распродажа домашних вещей;
to leave no effects умереть ничего не оставив наследникам legal ~ правовые последствия legal ~ юридическая сила ~ содержание;
the letter was to the following effect письмо было следующего содержания leverage ~ влияние системы рычагов государственного регулирования liquidity absorbing ~ поглощающий эффект ликвидности liquidity ~ эффект ликвидности liquidity tightening ~ уплотняющий эффект ликвидности long-term ~ вчт. отдаленное последействие magnetostrictive ~ магнитострикционный эффект masking ~ вчт. эффект маскировки material ~ существенное влияние memory ~ вчт. эффект запоминания изображения no ~s нет средств (надпись банка на неакцептованном чеке) of (или to) no ~, without ~ безрезультатно;
бесцельно of (или to) no ~, without ~ безрезультатный of (или to) no ~, without ~ бесполезный Pigou ~ эффект Пигу (рост потребительского спроса под влиянием увеличения реальной стоимости кассовых остатков, вызванного понижением цен) predictive ~ предсказуемостный эффект prejudicial ~ наносящее ущерб юридическое действие price-raising ~ результат повышения цен probe ~ эффект зондирования protective ~ защитный эффект publicity ~ влияние рекламы put into ~ осуществлять put into ~ проводить в жизнь real balance ~ эффект Пигу real balance ~ эффект реальных кассовых остатков reinforcing ~ усиливающее действие resulting ~ конечный результат retroactive ~ обратная сила retroactive ~ обратное действие ripple ~ волновой эффект ~ pl имущество, пожитки;
sale of household effects распродажа домашних вещей;
to leave no effects умереть ничего не оставив наследникам second-system ~ эффект вторичной системы secondary ~ побочный эффект side ~ побочный эффект side: ~ attr. побочный;
a side effect побочное действие (лекарства, лечения и т. п.) ;
to put on one side игнорировать stage ~ сценический эффект suspensive ~ приостанавливающий эффект ~ действие, сила;
to go (или to come) into effect, to take effect вступать в силу (о законе, постановлении, правиле и т. п.) take ~ вступать в силу take ~ иметь желаемый результат take ~ оказывать действие take ~ приводить к желаемому результату take ~ производить передачу фьючерсного контракта биржевым брокером третьему лицу take: to ~ effect вступить в силу;
возыметь действие;
to take leave уходить;
прощаться (of) ;
to take notice замечать;
to take a holiday отдыхать ~ цель, намерение;
to this effect для этой цели;
в этом смысле useful ~ полезное действие useful: ~ полезный, пригодный;
useful effect тех. полезное действие, отдача wave ~ волновой эффект weaken the ~ ослаблять эффект wealth ~ эффект богатства with ~ from today вступающий в силу с сегодняшнего дня with immediate ~ с немедленным вступлением в силу of (или to) no ~, without ~ безрезультатно;
бесцельно of (или to) no ~, without ~ безрезультатный of (или to) no ~, without ~ бесполезный -
11 political
1) політичний в'язень, політв'язень; розм. політичний злочинець2) політичний; державний; партійний, вузькопартійний ( про підхід тощо); державознавчий; тактичний ( про хід у політиці тощо)•- political advertisement
- political advertising
- political agitation
- political allegiance
- political alliance
- political ally
- political amnesty
- political and legal
- political aspect
- political assassination
- political asylum
- political asylum applicant
- political asylum request
- political authority
- political authority
- political beliefs
- political bias
- political bribery
- political campaign
- political capacity
- political case
- political censorship
- political charge
- Political Committee
- political connections
- political considerations
- political conspiracy
- political contest
- political contests
- political contract killing
- political control
- political convictions
- political corporation
- political corruption
- political crime
- political decision-making
- political demand
- political despotism
- political destabilization
- political deviant
- political dialog
- political dialogue
- political dictation
- political diktat
- political discrimination
- political disorder
- political disorders
- political dissenter
- political district
- political division
- political elite
- political espionage
- political executive
- political exile
- political expediency
- political extremism
- political figure
- political foe
- political force
- political freedom
- political game
- political gangsterism
- political government
- political illegality
- political independence
- political inequality
- political influence
- political integration
- political intelligence
- political issue
- political judging
- political justice
- political killer
- political killing
- political law
- political liberalization
- political liberties
- political liberty
- political-military bloc
- political motive
- political murder
- political nationality
- political nature of a state
- political offence
- political offense
- political offender
- political opponent
- political opposition
- political oppression
- political order
- political pay-off
- political payment
- political persecution
- political persuasion
- political police
- political post
- political power
- political preferences
- political pressure
- political principle
- political prisoner
- political privilege
- political process
- political question
- political question
- political radicalism
- political reality
- political refugee
- political regime
- political repression
- political responsibility
- political right
- political rival
- political scientist
- political spectrum
- political strike
- political suspect
- political system
- political terror
- political terrorism
- political terrorist
- political threat
- political treaty
- political trial
- political union
- political unit
- political unreliability
- political untrustworthiness
- political victim
- political views
- political vigilance -
12 in
in [ɪn]dans ⇒ 1A (a)-(e), 1B (c), 1C (d), 1D (a), 1F (a) à ⇒ 1A (g), 1F (b) en ⇒ 1A (h), 1B (a), 1B (b), 1C (a), 1C (b), 1C (d), 1E (b), 1F (b) chez ⇒ 1C (f) sur ⇒ 1G (b) à l'intérieur ⇒ 2A (a) à la mode ⇒ 2E (b), 3 (a)A.∎ in a box dans une boîte;∎ what have you got in your pockets? qu'est-ce que tu as dans tes poches?;∎ she was sitting in an armchair elle était assise dans un fauteuil;∎ in the house dans la maison;∎ in Catherine's house chez Catherine;∎ they're playing in the garden/living room/street ils jouent dans le jardin/le salon/la rue;∎ we live in a village nous habitons un village;∎ he's still in bed/in the bath il est encore au lit/dans son bain;∎ she shut herself up in her bedroom elle s'est enfermée dans sa chambre;∎ the light's gone in the fridge la lumière du réfrigérateur ne marche plus;∎ Law in camera à huis clos∎ she trailed her hand in the water elle laissait traîner sa main dans l'eau;∎ there's a smell of spring in the air ça sent le printemps;∎ we swam in the sea nous nous sommes baignés dans la mer(c) (indicating movement) dans;∎ put it in your pocket mets-le dans ta poche;∎ throw the letter in the bin jette la lettre à la poubelle;∎ we headed in the direction of the port nous nous sommes dirigés vers le port∎ he had a knife in his hand il avait un couteau dans ou à la main;∎ she held her tight in her arms elle la serrait dans ses bras;∎ with tears in his eyes les larmes aux yeux(e) (on or behind a surface) dans;∎ a hole in the wall un trou dans le mur;∎ there were deep cuts in the surface la surface était marquée de profondes entailles;∎ a reflection in the mirror un reflet dans la glace;∎ how much is that jumper in the window? combien coûte ce pull dans la vitrine?;∎ who's that man in the photo? qui est cet homme sur la photo?∎ she's in hospital/in prison elle est à l'hôpital/en prison;∎ he teaches in a language school il enseigne dans une école de langues∎ in Paris à Paris;∎ in France en France;∎ in Afghanistan en Afghanistan;∎ in the States aux États-Unis;∎ in Portugal au Portugal;∎ in the Pacific dans l'océan Pacifique;∎ in the Third World dans les pays du tiers-monde∎ he was in a suit il était en costume;∎ she was still in her dressing gown elle était encore en robe de chambre;∎ he always dresses in green il s'habille toujours en vert;∎ who's that woman in the hat? qui est la femme avec le ou au chapeau?;∎ in uniform/mourning en uniforme/deuil∎ sardines in tomato sauce des sardines à la sauce tomate;∎ beef in a red wine sauce bœuf mijoté dans une sauce au vin rouge;∎ fish in breadcrumbs poisson pané;∎ we were up to our waists in mud nous étions dans la boue jusqu'à la tailleB.∎ in 1992 en 1992;∎ in March en mars, au mois de mars;∎ in the thirties dans les années trente;∎ in (the) summer/autumn/winter en été/automne/hiver;∎ in (the) spring au printemps;∎ he doesn't work in the afternoon/morning il ne travaille pas l'après-midi/le matin;∎ I'll come in the afternoon/morning je viendrai l'après-midi/le matin;∎ at 5 o'clock in the afternoon/morning à 5 heures de l'après-midi/du matin;∎ in the future à l'avenir;∎ in the past autrefois∎ he cooked the meal in ten minutes il prépara le repas en dix minutes∎ I'll be back in five minutes je reviens dans cinq minutes, j'en ai pour cinq minutes∎ we haven't had a proper talk in ages nous n'avons pas eu de véritable conversation depuis très longtemps;∎ I hadn't seen her in years ça faisait des années que je ne l'avais pas vue∎ in my absence en ou pendant mon absence;∎ in the ensuing chaos dans la confusion qui s'ensuivitC.(a) (indicating arrangement, shape) en;∎ in five rows/parts en cinq rangées/parties;∎ stand in a circle mettez-vous en cercle;∎ line up in twos mettez-vous par deux;∎ cut the cake in three/in half coupe le gâteau en trois/en deux;∎ she had her hair up in a ponytail ses cheveux étaient relevés en queue de cheval(b) (indicating form, method)∎ in cash en liquide;∎ in writing par écrit;∎ in English/French en anglais/français;∎ written in ink écrit à l'encre;∎ do you have these shoes in a 5? est-ce que vous auriez ces chaussures en 38?;∎ have you got this jacket in a large? est-ce que vous auriez cette veste dans une taille plus grande?;∎ does it come in red? est-ce que ça existe ou est-ce que ça se fait en rouge?∎ she's in a bit of a state elle est dans tous ses états;∎ to be in love être amoureux;∎ don't keep us in suspense ne nous tiens pas en haleine plus longtemps;∎ he watched in wonderment il regardait avec émerveillement(d) (indicating state, situation) dans, en;∎ in the present circumstances dans les circonstances actuelles;∎ in the dark dans l'obscurité;∎ in this weather par ou avec ce temps;∎ in the sun au soleil;∎ in the rain/snow sous la pluie/neige;∎ in danger/silence en danger/silence;∎ in my presence en ma présence;∎ she's got her leg in plaster elle a une jambe plâtrée ou dans le plâtre∎ in blossom en fleur ou fleurs;∎ in pup/calf/cub plein;∎ American in heat en chaleur∎ a disease common in five-year-olds une maladie très répandue chez les enfants de cinq ans;∎ the sense of smell is more developed in dogs l'odorat est plus développé chez les chiensD.(a) (forming part of) dans;∎ in chapter six dans le chapitre six;∎ we were standing in a queue nous faisions la queue;∎ she's appearing in his new play/film elle joue dans sa nouvelle pièce/son nouveau film;∎ he has two Picassos in his collection il a deux Picasso dans sa collection;∎ this is a common theme in Shakespeare's work c'est un thème fréquent dans les œuvres de Shakespeare;∎ the best player in the team le meilleur joueur de l'équipe;∎ how many feet are there in a metre? combien de pieds y a-t-il dans un mètre?;∎ service is included in the price le service est inclus dans le prix∎ she hasn't got it in her to be nasty elle est bien incapable de méchanceté;∎ I didn't think she had it in her je ne l'en croyais pas capable;∎ it's the Irish in me c'est mon côté irlandais∎ she has no confidence in him elle n'a aucune confiance en lui;∎ they showed no interest in my work mon travail n'a pas eu l'air de les intéresser le moins du monde∎ in my opinion or view à mon avisE.(a) (indicating purpose, cause)∎ he charged the door in an effort to get free dans un effort pour se libérer, il donna un grand coup dans la porte;∎ in reply or response to your letter... en réponse à votre lettre...;∎ there's no point in complaining il est inutile de ou ça ne sert à rien de se plaindre(b) (as a result of) en;∎ in doing so, you only encourage him en faisant cela, vous ne faites que l'encourager;∎ in attempting to save her son's life, she almost died en essayant de sauver son fils, elle a failli mourir∎ it's five feet in length ça fait cinq pieds de long;∎ the town has grown considerably in size la ville s'est beaucoup agrandie;∎ a change in direction un changement de direction;∎ he's behind in maths il ne suit pas en maths;∎ spinach is rich in iron les épinards sont riches en fer;∎ we've found the ideal candidate in Richard nous avons trouvé en Richard le candidat idéal∎ I've got a pain in my arm j'ai une douleur au ou dans le brasF.(a) (indicating specified field, sphere of activity) dans;∎ to be in the army/navy être dans l'armée/la marine;∎ she's in advertising elle est dans la publicité;∎ an expert in economics un expert en économie politique;∎ he's in business with his sister il dirige une entreprise avec sa sœur;∎ there have been tremendous advances in the treatment of cancer de grands progrès ont été faits dans le traitement du cancer;∎ a degree in Italian une licence d'italien∎ our days were spent in swimming and sailing nous passions nos journées à nager et à faire de la voile;∎ they spent hours (engaged) in complex negotiations ils ont passé des heures en négociations difficiles;∎ you took your time in getting here! tu en as mis du temps à venir!G.(a) (indicating approximate number, amount)∎ people arrived in droves/in dribs and drabs les gens sont arrivés en foule/par petits groupes;∎ they came in their thousands ils sont venus par milliers;∎ he's in his forties il a la quarantaine;∎ the temperature was in the nineties la température était dans les trente degrés(b) (in ratios) sur;∎ one child in three un enfant sur trois;∎ a one-in-five hill une pente de 20 pour cent;∎ once in ten years une fois tous les dix ans2 adverbA.(a) (into an enclosed space) à l'intérieur, dedans;∎ she opened the door and looked in elle ouvrit la porte et regarda à l'intérieur;∎ he jumped in il sauta dedans∎ breathe in then out inspirez puis expirez;∎ we can't take in any more refugees nous ne pouvons pas accueillir plus de réfugiés;∎ she's been in and out of mental hospitals all her life elle a passé presque toute sa vie dans des hôpitaux psychiatriques;∎ she and I were always in and out of each other's houses nous étions tout le temps fourrées l'une chez l'autre∎ is your wife/the boss in? est-ce que votre femme/le patron est là?;∎ it's nice to spend an evening in c'est agréable de passer une soirée chez soi;∎ to eat/to stay in manger/rester à la maison;∎ we've got the builders in nous avons des ouvriers à la maison;∎ he usually comes in about 10 o'clock en général, il est là vers 10 heures;∎ familiar what's he in for? (in prison) pourquoi est-ce qu'il fait de la tôle?; (in hospital) pourquoi est-ce qu'il est à l'hôpital?□B.∎ to go in entrer;∎ come in! entrez!;∎ to saunter/to run in entrer d'un pas nonchalant/en courant;∎ in we go! on y va!∎ the bus isn't in yet le bus n'est pas encore arrivé;∎ what time does your train get in? quand est-ce que votre train arrive?∎ the walls fell in les murs se sont écroulés;∎ the edges bend in le bord est recourbé∎ the tide is in la marée est hauteC.∎ write in for further information écrivez-nous pour plus de renseignements;∎ entries must be in by 1 May les bulletins doivent nous parvenir avant le 1 mai;∎ offers of help poured in les propositions d'aide sont arrivées en masse(b) (indicating participation, addition)∎ to be in at the start/finish of sth assister au début/à la fin de qch;∎ we asked if we could join in nous avons demandé si nous pouvions participer;∎ stir in the sliced onions ajouter les oignons en lamelles;∎ fill in the blanks remplissez les espaces videsD.∎ the ball was in la balle était bonne(b) (in cricket) à l'attaque;∎ the other side went in first c'est l'autre équipe qui était d'abord à l'attaqueE.∎ he failed to get in at the last election il n'a pas été élu aux dernières élections(b) (in fashion) à la mode;∎ short skirts are coming back in les jupes courtes reviennent à la modeF.∎ you're in for a bit of a disappointment tu vas être déçu;∎ he's in for a surprise/shock il va avoir une surprise/un choc;∎ we're in for a storm nous aurons sûrement de l'orage;∎ they don't know what they're in for ils ne savent pas ce qui les attend;∎ now he's really in for it cette fois-ci, il va y avoir droit;∎ he's in on the secret il est dans le secret;∎ he's in on it il est dans le coup;∎ we were all in on the plot on était tous au courant;∎ I wasn't in on that particular conversation je n'étais pas là pendant cette conversation;∎ familiar to be in with sb être en bons termes avec qn;∎ he's trying to get in with the boss il essaie de se faire bien voir du patron(a) (fashionable) à la mode□, branché;∎ that nightclub is very in cette boîte est très à la mode;∎ it's the in place to go c'est l'endroit branché du moment;∎ to be the in thing être à la mode;∎ the in crowd les gens dans le coup∎ it's an in joke c'est une plaisanterie entre nous/elles/ etc □4 noun∎ to have an in avoir de l'influence;∎ he has an in with the senator il a ses entrées chez le sénateur∎ the ins and outs (of a situation) les tenants et les aboutissants (d'une situation)en tout;∎ there are 30 in all il y en a 30 en tout1 adverb∎ a row of bushes with little clumps of flowers in between une rangée d'arbustes séparés par des petites touffes de fleurs;∎ he's neither right nor left but somewhere in between il n'est ni de droite ni de gauche mais quelque part entre les deux;∎ she either plays very well or very badly, never in between elle joue très bien ou très mal, jamais entre les deuxentreen soi;∎ the town is not in itself beautiful but it has style la ville n'est pas belle en soi mais elle a de l'allure;∎ this was in itself an achievement c'était déjà un exploit en soipuisque;∎ I'm not badly off in that I have a job and a flat but... je ne peux pas me plaindre puisque j'ai un emploi et un appartement mais...;∎ we are lucky in that there are only a few of us nous avons de la chance d'être si peu nombreux►► Computing in box (for e-mail) boîte f de réception, corbeille f d'arrivée -
13 opinion leader
Mktga high-profile person or organization that can significantly influence public opinion. An opinion leader can be a politician, religious, business or community leader, journalist, or educator. Show business and sports personalities can exert a great deal of influence on young people’s leisure lifestyles and buying habits and are consequently frequently used in advertising campaigns. -
14 buying
сущ.торг. покупка, закупкаSyn:See:bulk buying, cash buying, cooperative buying, credit buying, forward buying, habit buying, impulse buying, instalment buying media buying, off-premise buying, pressure buying, print buying, reciprocal buying, retail buying, space buying, time buying, buying agent, buying allowance, buying attitude, buying behaviour, buying centre, buying club, buying commission, buying committee, buying cooperative, buying decision, buying department, buying frequency, buying guide, buying habit, buying headquarters, buying incentive, buying influence, buying intention, buying list, buying loader, buying office, buying organization, buying pattern, buying potential, buying price, buying principle, buying response, buying service, buying spree, buying stage, customer buying process, gift buying season, buying-in, buying-up -
15 direct
1. прил.1) общ. прямойSyn:2) общ. прямой, открытый, откровенный, правдивый; ясный, недвусмысленный, очевидный, явныйdirect person [question, reply\] — прямой человек [вопрос, ответ\]
Syn:See:direct appeal, direct contempt, direct democracy, direct discrimination б), direct estoppel, direct liability 1) б)3) общ. прямой, непосредственныйdirect ancestor [heir\] — прямой предок [наследник\]
to have a direct interest in smth. — быть непосредственно заинтересованным в чем-л.
He had direct charge of the laboratory. — Лаборатория находилась в его непосредственном подчинении.
Syn:See:direct access, direct action, direct advertiser, direct advertising, direct approach, direct barter, direct bill, direct business, direct buying, direct cause, direct charging, direct communication, direct competitor, direct consequence, direct constraint, direct consumer sales, direct consumption, direct contact, direct control, direct conversion, direct cost, direct costing, direct customer, direct damage, direct damages, direct data entry, direct debit, direct delivery, direct demand, direct deposit, direct descendant, direct discrimination а), direct effect, direct election, direct environment, direct equity investment, direct execution, direct expense, direct export, direct exporting, direct exposure, direct feedback, direct finance, direct financing, direct foreign investment, direct government payments, direct grant, direct heir, direct hour, direct house, direct impact, direct implementation, direct import, direct importing, direct inference, direct influence, direct infringement, direct injury, direct insurance, direct insurer, direct interference, direct investment, direct knowledge, direct labour, direct lease, direct leasing, direct lending, direct letter of credit, direct liability 2) а), direct light, direct loan, direct loss, direct mail, direct mailer, direct mailing, direct maintenance cost, direct man-hours, direct manufacturing expenses, direct marketer, direct marketing, direct material cost, direct materials, direct measure, direct measurement, direct media, direct method, direct motive, direct observation, direct outlays, direct overhead, direct paper, direct participant, direct payment, direct payout, direct payroll costs, direct placement, direct placing, direct plagiarism, direct posting, direct premium earned, direct premium written, direct premiums, direct premiums earned, direct premiums written, direct producer, direct production, direct profitability, direct project cost, direct promotion, direct purchase, direct purchasing, direct questioning, direct quotation, direct reinsurer, direct response, direct restrictions, direct result, direct revelation mechanism, direct rule, direct sale, direct sales, direct sales force, direct selling, direct settlement, direct store delivery, direct suit, direct supervision, direct supervisor, direct tax, direct taxation, direct test of financial balance, direct testing, direct tracing, direct transfer, direct transformation, direct transition, direct utility function, direct vendor delivery, direct viewing, direct violation, direct vote, direct wages, direct worker, direct write-off, direct writer, Direct Health and Medical Insurance Carriers, Direct Life Insurance Carriers, Direct Selling Establishments4) общ. полный, абсолютныйIs not this the direct contrary of what was admitted before? — Не является ли это заявление прямо противоположным сказанному ранее?
Syn:5) лингв. прямойSee:6) мат. прямойа) (отвесный, горизонтальный, перпендикулярный данной плоскости)See:7) астрон. движущийся с запада на восток ( о небесных телах)8) тех. последовательный, постоянный ( главным образом в словосочетаниях)2. нареч.общ. прямо, сразу, непосредственноI shall communicate with you direct. — Я сразу же свяжусь с вами.
His orders have come down to him direct from on high. — Он получил приказ непосредственно сверху.
Syn:3. гл.1) общ. обращаться, адресовать, писать (куда-л.)to direct words [remarks\] to smb. — обратиться к кому-л. со словами [замечаниями\]
Direct to me at Mr. Hipkis's. — Пишите мне на адрес мистера Хипкиса.
Syn:2) упр. руководить, управлять, контролироватьto direct a business [a campaign\] — руководить предприятием [компанией\]
Wisdom is profitable to direct. — Мудрость помогает управлять.
Syn:3) упр. приказывать, указывать; предписывать, давать указания [распоряжения\]as directed — в соответствии с указаниями [с предписанием\]
to direct John to drive to New York — распорядиться, чтобы Джон ехал в Нью-Йорк
The council directed the Chief Fire Officer to prepare a survey of fire precautions in schools. — Совет поручил начальнику пожарной охраны подготовить доклад об уровне пожарной безопасности в школах.
He is directed by his conscience. — Он следует велениям своей совести.
Syn:4) юр. решатьThe judge directed the verdict for the defendant. — Судья решил дело в пользу ответчика.
5) общ. наставлять; давать советы, учить; инструктироватьto direct smb. in matters of diplomacy — быть чьим-л. наставником в вопросах дипломатии
6) иск. дирижироватьSyn:7) иск. ставить (пьесу, спектакль, сцену, мизансцену, фильм)8) общ. направлять (людей, усилия, действия, внимание); побуждать, подсказыватьto direct one's eyes — обратить свой взор (куда-л.)
to direct one's steps — направляться (куда-л.)
to direct one's efforts [energies\] to smth. — отдавать силы [энергию\] чему-л.
They were directed to work at the archives. — Они были направлены на работу в архив.
In love it is heart that directs you. — В любви тебе все подсказывает сердце.
They directed the attacks against the enemy's seaports. — Они направили свои удары на вражеские порты.
Syn:9) общ. указывать дорогуCan you direct me to the nearest railway station? — Не подскажете дорогу к ближайшей железнодорожной станции?
Syn:10) общ., воен. целить(ся), нацеливать(ся), направлятьSyn: -
16 people
сущ.1) общ. народ, нацияthe French people — французский народ, французы
the peoples inhabiting Indonesia — народы, населяющие Индонезию
Syn:2) общ. люди; население, жителиworking people — трудящиеся, работающее население
See:3) общ. родственники, родныеI must introduce you to my people. — Я должен познакомить тебя с моей семьей.
His people have been farmers for generations. — Его предки в нескольких поколениях были фермерами.
4)а) общ. свита; слуги; рабы ( любой вид подчиненных людей)б) упр. подчиненные, служащиеSee:в) общ. экипаж, команда (корабля, самолета и т. д.)5) общ. простые люди; народ ( в отличие от аристократии)See:6) пол. избиратели, электоратTheir man goes to the people against the Democratic candidate. — Они выставят на выборах своего человека против кандидата от демократической партии.
7) юр., амер. народ, государство ( как обвиняющая сторона в уголовном процессе)to appear for [on behalf of\] the People — выступать от имени обвинения [в качестве прокурора\]
-
17 operate
'opəreit1) (to act or work: The sewing-machine isn't operating properly.) funcionar2) (to do or perform a surgical operation: The surgeon operated on her for appendicitis.) operar, intervenir•- operational
- operative
- operator
- operating room
operate vb1. manejar / funcionar2. operartr['ɒpəreɪt]1 (machine etc) hacer funcionar, manejar, operar; (controls) manejar, accionar2 (manage, run - business) dirigir, manejar, llevar; (- factory) explotar3 (system, method, policy) aplicar1 (function - machine etc) funcionar2 (carry on trade) operar; (work) trabajar■ a Sunday service will operate over the Christmas holidays habrá un servicio dominical durante las fiestas de Navidad3 (produce effect, be in action) actuar, obrar4 (soldiers, police, etc) operar5 SMALLMEDICINE/SMALL operar (on, a), intervenir (on, a)1) act, function: operar, funcionar, actuar2)to operate on (someone) : operar a (alguien)operate vt1) work: operar, manejar, hacer funcionar (una máquina)2) manage: manejar, administrar (un negocio)v.• accionar v.• actuar v.• dirigir v.• efectuar v.• funcionar v.• impulsar v.• manejar v.• obrar v.• operar v.• producir v.(§pres: produzco, produces...) pret: produj-•)'ɑːpəreɪt, 'ɒpəreɪt
1.
1) \<\<machine/mechanism\>\> funcionar2)a) ( act)b) ( be applicable) \<\<rules/laws\>\> regir*a Sunday service will operate on New Year's Day — ( Transp) el día de Año Nuevo habrá un servicio dominical
3) ( pursue one's business) \<\<company/airline/gang\>\> operar4) ( Med) operar, intervenir* (frml)
2.
vt1) \<\<machine\>\> manejar, operar; \<\<controls\>\> manejar, accionar2) \<\<policy/system\>\> aplicar*, tener*3) (manage, run)['ɒpǝreɪt]we operate a bus service between here and the capital — tenemos un servicio de autobuses que van de aquí a la capital
1. VT1) (=work) [+ machine, vehicle, switchboard] manejar; [+ switch, lever] accionarcan you operate this machine? — ¿sabes manejar esta máquina?
2) (=run, manage) [+ company] dirigir; [+ service] ofrecer; [+ system] aplicar; [+ mine, oil well, quarry] explotar2. VI1) (=function) [machine, system, principle, mind] funcionar; [person] actuar, obrar; [law] regirshe knows how to operate in a crisis — sabe cómo actuar or obrar en los momentos difíciles
we operate on the principle that... — partimos del principio de que...
2) (=act, influence) [drug, propaganda] actuar (on sobre); [factors] intervenir3) (=carry on one's business) [person] trabajar; [company, factory, criminal, service] operar; [airport] funcionaran airline operating out of Heathrow — una compañía aérea con base en Heathrow or que opera desde Heathrow
this service does not operate on Sundays — este servicio no opera or no funciona los domingos
4) (Med) operarto operate on sb's back/eyes — operar a algn de la espalda/de la vista
* * *['ɑːpəreɪt, 'ɒpəreɪt]
1.
1) \<\<machine/mechanism\>\> funcionar2)a) ( act)b) ( be applicable) \<\<rules/laws\>\> regir*a Sunday service will operate on New Year's Day — ( Transp) el día de Año Nuevo habrá un servicio dominical
3) ( pursue one's business) \<\<company/airline/gang\>\> operar4) ( Med) operar, intervenir* (frml)
2.
vt1) \<\<machine\>\> manejar, operar; \<\<controls\>\> manejar, accionar2) \<\<policy/system\>\> aplicar*, tener*3) (manage, run) -
18 prestige
pre'sti:ʒ(reputation or influence due to success, rank etc.) prestisje, høy anseelseprestisjesubst. \/preˈstiːʒ\/1) prestisje, status2) anseelse, goodwillprestige advertising navnreklamesurround something with prestige skape respekt for\/omkring noe -
19 media
A n (+ v sg ou pl)1 Journ, Radio, TV the media les médias pl ; mass media mass media mpl ; news media presse f d'information ; in the media dans les médias ;B modif [advertising] dans les médias ; [analyst, attention, industry, influence, interest, law, organization, page, power, reaction, report] des médias ; [coverage, event, hype, image, personality] médiatique ; [consultant, group, ownership] de médias ; [demand, sales] par les médias ; [man, woman] qui travaille dans les médias ; [tycoon] de l'industrie des médias. -
20 impact
∎ on impact au moment de l'impact∎ the scandal had little impact on the election results le scandale a eu peu de répercussions ou d'incidence sur les résultats de l'élection;∎ you made or had quite an impact on him vous avez fait une forte impression sur lui;∎ she made quite an impact (at the meeting) son intervention (lors de la réunion) a été très remarquée(a) (collide with) entrer en collision avec(b) (influence) avoir un impact sur∎ to impact on produire un effet sur►► British impact adhesive colle f instantanée;Cars impact bar barre f de renfort;Stock Exchange impact day = jour où l'on annonce une nouvelle émission d'actions;Computing impact printer imprimante f à impact;Marketing impact study étude f d'impact
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